For Australian Business Owners

You'll only sell your business once. Get it right.

Most business owners leave 20–40% on the table because they didn't understand how buyers actually value a business. Nicholas gives you the honest numbers, before you go to market.

No fluff, no promises
Free initial assessment
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What's your business worth?

Answer a few quick questions, get your indicative valuation instantly.

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The reality of the Australian small business market

18 Average months to sell a small business in Australia Based on industry broker data
30% Typical gap between asking price and actual sale price Based on industry transaction experience
2–4× Earnings multiples buyers actually pay after adjustments Source: Pepperdine Private Capital Markets Report
50–70% Cash paid upfront, the rest is earnouts buyers often don't pay Based on industry transaction experience

The numbers most advisors won't show you

The business broking industry runs on optimism. Listings get inflated, timelines get compressed, and owners get blindsided when the reality of due diligence hits. We do it differently.

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Your EBITDA isn't what buyers see

Buyers recast your financials, stripping out your salary, perks, and lifestyle expenses. The adjusted number is often 30–40% lower than yours.

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18 months is the average, not the exception

Most owners plan for 6 months. The reality is 12–24. Starting prepared means you negotiate from strength, not desperation.

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Earnout clauses rarely pay in full

Studies show only 60% of earnouts get paid completely. That $500k deferred component has a real expected value of around $300k.

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Buyer type determines your outcome

Competitors, search funds, private equity, individual investors, each pays differently and on different terms. Knowing who to target changes everything.

Three conversations that change the outcome

No engagement letters before you know what you're in for. Just honest conversations first.

01

Reality check

We run your numbers as a buyer would. You'll get a frank view of adjusted EBITDA, likely multiples, and what your business actually looks like on paper, before anyone else sees it.

02

Preparation strategy

Based on where you are, we build a 90–180 day preparation plan, plugging the valuation gaps, reducing owner dependency, and getting your financials clean.

03

Go-to-market

When you're ready, we identify the right buyer pool for your business, run a confidential process, and make sure you understand every term before you sign anything.

End-to-end exit support

From the first honest valuation conversation through to the day you sign. Succession Advisory manages the full process.

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Valuation Analysis

We model your business as buyers will, adjusted EBITDA, industry multiples, deal structure, before you go to market.

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Exit Strategy

Timing, preparation, reducing owner dependency, cleaning up financials, the 90–180 day work that moves the needle on price.

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Buyer Identification

Matching your business to the right buyer type, trade, search fund, PE, individual, changes both price and terms.

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Transaction Management

We run the process confidentially, manage due diligence, and negotiate terms so you can keep running the business.

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Deal Structuring

Earnouts, vendor finance, cash at close, the structure of a deal often matters as much as the headline number.

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Post-Sale Planning

What happens after settlement, transition planning, reinvestment, and connecting you with the right specialists, is considered from the start.

Built for owners who've worked too hard to settle for a bad deal

Succession Advisory was founded to fix a persistent problem in the Australian market: business owners making the most significant financial decision of their lives with perspectives that are either too optimistic, too generic, or too conflicted to be useful.

Nicholas brings genuine institutional experience, commercial due diligence, buy-side private equity investing, and M&A strategy across a broad range of industries. He knows how sophisticated buyers evaluate a business because he's been on that side of the table.

INSEAD MBA, M&A strategy, private equity, and corporate finance
Strategy consulting background, commercial due diligence across technology, professional services, healthcare, and manufacturing
Buy-side investing experience, growth equity deal origination, due diligence, and negotiation
Law and quantitative finance background, fluent in deal documentation and the financial mechanics of M&A
Independent, no commission-based remuneration

Your advisor

Nicholas Ryan, Principal Advisor at Succession Advisory
Nicholas
Principal Advisor & Founder. INSEAD
Background in commercial due diligence, growth equity investing, and M&A strategy across professional services, technology, healthcare, and manufacturing. Founded Succession Advisory to bring institutional-quality analysis to Australian business owners navigating their most important financial decision.
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Prior transaction exposure

Technology & infrastructure large-cap
Healthcare services mid-market
Financial services roll-up mid-market
B2B software (PE-backed) growth

Prior roles in strategy consulting and growth equity investing, prior to founding Succession Advisory.

Most business owners spend 20 years building something, then get one shot at selling it. That one shot deserves better than an optimistic listing and a commission-hungry broker.
Nicholas Ryan, Founder of Succession Advisory
Nicholas
Principal Advisor, Succession Advisory

Perspectives on the Australian business sale market, read our insights →

The questions every owner asks

Straight answers to the things you actually want to know before you start the process.

Buyers pay multiples of your adjusted EBITDA, not your headline profit. That means your owner salary, company car, and any non-recurring expenses get stripped out and replaced with what it actually costs to run the business without you. Your $400k profit can easily become $250k adjusted EBITDA. Multiply by a market multiple of 2–4× and you have your realistic range.
It's achievable but you'll pay for the urgency. Buyers recognise a motivated seller and adjust their offers accordingly, typically 10–20% below what an unhurried process achieves. If you have any flexibility, even 3 extra months of preparation makes a measurable difference to the final number.
Five main buyer types: trade buyers (competitors or adjacent businesses), search fund operators, individual investors, private equity (requires $2M+ EBITDA), and management buyouts. Each pays differently and on different terms. A trade buyer might pay top dollar but absorb your brand. A search fund buyer preserves culture but moves slowly. Knowing who to target is strategic, not random.
Three things kill deals: numbers that don't hold up in due diligence, buyers who can't actually finance what they offered, and sellers who disclose problems late that should have been front-loaded. Complete transparency from day one is counterintuitively faster and more profitable than managing impressions.
For businesses worth over $1M, working with the right person typically pays for itself in improved terms. The key word is "right", a broker incentivised purely by commission will push you to close rather than close well. The right support manages confidentiality, targets the right buyers, and negotiates terms you might not think to ask for.
An earnout defers part of your payment contingent on future performance, typically 12–36 months post-sale. Statistically, only around 60% of earnouts are paid in full. Before accepting an earnout clause, discount its face value by 30–40% to get a realistic expected value. If you need $X to retire, work backwards from there.

Find out what your business is really worth

Start with the instant valuation report, or book a call directly with Nicholas.

Instant report

Answer a few questions, get your indicative valuation in ~2 minutes.

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Quick chat

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Both options are free and completely confidential.