⚠️ May 12 Budget: A Senate majority report has backed the government to cut the CGT discount. What it means for business sellers →
May 12 budget — CGT discount under review

Know what your business is worth before the tax rules change.

The 50% CGT discount is under active review ahead of the May 2026 federal budget. If it changes, business sellers could pay $50,000–$150,000 more in tax. Get a free valuation now — so you understand your after-tax number under the rules that still exist.

Fixed fee only — we don't earn a cent from your sale
Based on what Australian businesses like yours have actually sold for
Your details stay private — never shared with buyers or brokers

Built for owners who:

  • Run a business with $1M–$15M in annual revenue, any industry
  • Are thinking about selling in the next 1–5 years (or just want to know their number)
  • Haven't been through a business sale before and don't want to be caught out
Free for Australian business owners

What's your business worth?

Answer a few quick questions, get your indicative valuation instantly.

Takes ~2 minutes · Indicative range delivered instantly · Nicholas reviews within 24h · 🔒 Confidential

What happens next

1. You'll receive your indicative value range instantly — based on your industry and financials
2. Nicholas personally reviews every submission and follows up within 24 hours
3. A frank conversation — no broker, no commitment, no fees

The reality of the Australian small business market

18 Average months to sell a small business in Australia Based on industry broker data
30% Typical gap between asking price and actual sale price Based on industry transaction experience
2-4× Earnings multiples buyers actually pay after adjustments Source: Pepperdine Private Capital Markets Report
50-70% Cash paid upfront, the rest is earnouts buyers often don't pay Based on industry transaction experience

The numbers most advisors won't show you

The business broking industry runs on optimism. Listings get inflated, timelines get compressed, and owners get blindsided when the reality of due diligence hits. We do it differently.

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The profit figure buyers use is lower than yours

Buyers recalculate your profit before making an offer — stripping out your salary, company car, and personal expenses. The adjusted number is often 30-40% lower than yours.

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18 months is the average, not the exception

Most owners plan for 6 months. The reality is 12-24. Starting prepared means you negotiate from strength, not desperation.

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Deferred payments often don't arrive

Studies show only 60% of earnouts get paid completely. That $500k deferred component has a real expected value of around $300k.

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Buyer type determines your outcome

Competitors, search funds, private equity, individual investors, each pays differently and on different terms. Knowing who to target changes everything.

Before you meet a buyer, know what they'll see.

Get a Free Valuation Estimate →

Three conversations that change the outcome

No engagement letters before you know what you're in for. Just honest conversations first.

01

Reality check

We run your numbers as a buyer would. You'll get a frank view of what buyers would calculate your business to be worth — the adjusted profit figure they use, the likely price range, and what your business looks like on paper, before anyone else sees it.

02

Preparation strategy

Based on where you are, we build a 90-180 day preparation plan, plugging the valuation gaps, reducing owner dependency, and getting your financials clean.

03

Go-to-market

When you're ready, we identify the right buyer pool for your business, run a confidential process, and make sure you understand every term before you sign anything.

Built for owners who've worked too hard to settle for a bad deal

Most business owners spend 20 years building something, then get one shot at selling it. That one shot deserves better than an optimistic listing and a commission-hungry broker.

Succession Advisory was founded to fix a persistent problem in the Australian market: business owners making the most significant financial decision of their lives with perspectives that are either too optimistic, too generic, or too conflicted to be useful.

Before starting Succession Advisory, Nicholas spent years on the buying side — reviewing hundreds of businesses for institutional investors, figuring out what they were really worth, and what buyers would actually pay. He's seen exactly what buyers focus on, what they discount, and what they never tell sellers. Now he works for sellers.

Spent years on the buying side — reviewing businesses for private equity and institutional investors
Knows what buyers strip out when recalculating your profit, and where owners consistently leave money behind
Independent — no commission from your sale, ever. Fixed fee only.
INSEAD MBA + ANU actuarial studies and law — the technical background to stress-test any number
Has worked across technology, professional services, healthcare, and manufacturing businesses

Your advisor

Nicholas Ryan, Founder of Succession Advisory
Nicholas
Founder. INSEAD
Background in commercial due diligence, growth equity investing, and M&A strategy across professional services, technology, healthcare, and manufacturing. Founded Succession Advisory to bring institutional-quality analysis to Australian business owners navigating their most important financial decision.
View on LinkedIn

Prior transaction exposure

Technology & infrastructure large-cap
Healthcare services mid-market
Financial services roll-up mid-market
B2B software (PE-backed) growth

Prior roles in strategy consulting and growth equity investing, prior to founding Succession Advisory.

Productised support (with a clear path)

Start by understanding where you stand. If you want to move fast, the Sprint gets you buyer-ready in 10 days. If your numbers need work first, the Data Pack makes them bulletproof.

Free Assessment

Understand where you stand. A plain-English view of what your business is likely worth, what buyers will push on, and what to fix first.

Get the free assessment →

Sell-Side Sprint (10 business days)

Get buyer-ready fast. Know your options, understand what buyers will want to see, and have a clear 90-day plan before you go to market.

See the Sprint →

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Data Pack

Make your numbers bulletproof. Normalised financials, a clean financial pack, and a structured data room that survives due diligence.

View a sample report →

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Seller Readiness Checklist

Not sure if you're ready? Score your business across 20 buyer criteria in under 5 minutes — free, instant, no sign-up.

Take the checklist →

Most business owners spend 20 years building something, then get one shot at selling it. That one shot deserves better than an optimistic listing and a commission-hungry broker.
Nicholas Ryan, Founder of Succession Advisory
Nicholas
Founder, Succession Advisory

Perspectives on the Australian business sale market, read our insights →

The questions every owner asks

Straight answers to the things you actually want to know before you start the process.

Buyers pay multiples of your adjusted EBITDA, not your headline profit. That means your owner salary, company car, and any non-recurring expenses get stripped out and replaced with what it actually costs to run the business without you. Your $400k profit can easily become $250k adjusted EBITDA. Multiply by a market multiple of 2-4× and you have your realistic range.
It's achievable but you'll pay for the urgency. Buyers recognise a motivated seller and adjust their offers accordingly, typically 10-20% below what an unhurried process achieves. If you have any flexibility, even 3 extra months of preparation makes a measurable difference to the final number.
Five main buyer types: trade buyers (competitors or adjacent businesses), search fund operators, individual investors, private equity (requires $2M+ EBITDA), and management buyouts. Each pays differently and on different terms. A trade buyer might pay top dollar but absorb your brand. A search fund buyer preserves culture but moves slowly. Knowing who to target is strategic, not random.
Three things kill deals: numbers that don't hold up in due diligence, buyers who can't actually finance what they offered, and sellers who disclose problems late that should have been front-loaded. Complete transparency from day one is counterintuitively faster and more profitable than managing impressions.
For businesses worth over $1M, working with the right person typically pays for itself in improved terms. The key word is "right", a broker incentivised purely by commission will push you to close rather than close well. The right support manages confidentiality, targets the right buyers, and negotiates terms you might not think to ask for.
An earnout defers part of your payment contingent on future performance, typically 12-36 months post-sale. Statistically, only around 60% of earnouts are paid in full. Before accepting an earnout clause, discount its face value by 30-40% to get a realistic expected value. If you need $X to retire, work backwards from there.

Find out what your business is really worth

Start with the instant valuation report, or book a call directly with Nicholas.

Instant report

Answer a few questions, get your indicative valuation in ~2 minutes.

🔒 Confidential. Report generated instantly.

What happens next

1. You'll receive your indicative value range instantly — based on your industry and financials
2. Nicholas personally reviews every submission and follows up within 24 hours
3. A frank conversation — no broker, no commitment, no fees

Quick chat

Pick a time. 15 minutes with Nicholas, no obligation.

Both options are free and completely confidential.